What is Dual Pricing?

Dual Pricing is a pricing strategy where merchants display two distinct prices—one for customers paying with cash and another for those paying with a card. The system highlights a cash discount, often around 4%, directly on the payment terminal and PIN pad.

Customers using cards won’t get the 4% cash discount. That means you’re not stuck paying the 4% average fee your current processor charges. Our Dual Pricing program removes those fees completely—no extra signs, no hassle. And yes, it’s 100% legal and follows all card brand rules in every state.